Fun to play
Most of the main audience’s entry point was through promoted social media posts. We needed to create something entertaining and engaging to contrast with the seriousness of the topic and encourage viral sharing.
True or False?
The user views a series of statements and decides what is true and what’s not. We created a thumbs up or thumbs down system where the user can drag these noodly arms to answer questions quickly. The more you get right the more you level up with trickier questions and a snazzier thumb avatar.
2.8M game impressions
The game has since launched in over 30 countries and many languages. We’ve also built multiple iterations of this project with alternate subsets of illustration designs targeted at specific regions.